What's Included in a Real Estate Photography Package? A Clear Guide
- Jesse Peacock
- 3 days ago
- 3 min read
Real estate photography packages vary enormously across providers. What looks like a competitive price from one photographer might include half the services — and double the turnaround time — compared to another.
This guide explains clearly what a complete real estate media package should include, so you know exactly what to ask for and what to expect.
The Core Components of a Real Estate Media Package
1. Professional Photography
The foundation of every listing. A standard photography inclusion should cover:
Full interior coverage — every room, photographed from the most flattering angle
Exterior shots — front, rear, and any notable outdoor features
Detail shots — where they add value (feature fireplaces, stone benchtops, view from specific windows)
Professional editing — colour correction, brightness balance, sky replacement where needed, vertical line straightening
What to ask: How many images are included? Are they edited? What's the turnaround?
At Coast Real Estate Media, all images are professionally edited and delivered within 24 hours.
2. Video Walkthrough
A cinematic video tour of the property. Should include:
Logical flow through the property
Smooth, stabilised footage
Colour grading consistent with the still photography
Licensed music or ambient audio
Suitable length (typically 60–120 seconds for a standard residential listing)
What to ask: Is it edited or raw footage? How long is the final cut? How quickly is it delivered?
3. Drone Photography and Video
Aerial imagery, both stills and moving footage. Should include:
Multiple altitude and angle options
CASA certification (mandatory for commercial operations in Australia)
Integration with ground-level video where relevant
What to ask: Is the operator CASA certified? Is drone video separate from drone stills?
4. Floor Plan
An accurate, professionally presented floor plan of the property. Should include:
On-site measurement (not estimated from online data)
Room labels and dimensions
Total property area
Clean, readable presentation
What to ask: Are measurements taken on-site? What format is it delivered in (PNG, PDF)?
5. Instagram Reels
Short-form vertical video for social media. Should include:
Native vertical format (9:16)
30–90 seconds in length
Edited for mobile viewing
Music cleared for social media use
This is increasingly a standard inclusion rather than a premium add-on for agents who actively use social media.
What a Complete Package Looks Like
A full real estate media package from Coast Real Estate Media includes:
Professional HDR photography (all rooms, exterior, detail shots)
Cinematic video walkthrough
CASA certified drone photography and video
Accurate floor plan
Instagram Reel
All delivered within 24 hours of the shoot. All customised to the listing and the agent's workflow.
View packages and pricing →
Do You Need Everything for Every Listing?
No. The right package depends on the property:
Units and apartments — photography and floor plan is often sufficient; drone may not add value
Standard family homes — photography, video and floor plan is the recommended baseline
Prestige listings — full package including drone, twilight and Reels
Waterfront and lifestyle properties — drone is almost always worth including
Coast Real Estate Media works with each agent to recommend the right combination for each property — not to upsell services that won't improve the outcome.
Book a Complimentary Shoot
The best way to understand the full scope of a Coast Real Estate Media package is to experience one. New agents receive a complimentary first shoot — no obligation.
Book your complimentary shoot →
Call or text Jesse: 0432 580 393
Coast Real Estate Media — Full-service real estate media packages on the Central Coast NSW. Photography, video, drone, floor plans and Instagram Reels. 24-hour turnaround. Call 0432 580 393.
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