Real Estate Media Packages on the Central Coast — What's Worth Paying For

Jesse Peacock
Apr 27
3 min read

Real estate media packages come in all shapes and sizes. Some photographers bundle everything together and charge a premium. Others offer a la carte services that add up quickly. And some offer rock-bottom prices that deliver exactly what you'd expect.

This guide breaks down what's actually worth including in a media package — and what delivers real return for agents on the Central Coast.

The Core Question: What Does the Listing Actually Need?

Not every property needs every service. The right package depends on:

Price point — a $450,000 unit has different media needs than a $2.5M waterfront home
Property type — land size, views, architectural features, outdoor areas
Target buyer — investors want different things than families or prestige buyers
Agent's marketing approach — some agents rely heavily on social media; others don't

A good media provider helps you match the package to the property, rather than upselling services that won't change the outcome.

What Every Listing Should Include

Professional Photography — Always

This is non-negotiable. For every property, at every price point, professional photography outperforms DIY. Even a modest investment unit benefits from bright, well-edited photos that present it accurately and attractively.

Minimum for all listings: Professional photography, 24-hour delivery.

Floor Plan — Almost Always

The only exception is a property type where buyers genuinely don't need to understand the layout — which is rare. A studio apartment might not need one. Everything else does.

Minimum for most listings: Photography + floor plan.

What Adds Significant Value at Mid-Range and Above

Video Walkthrough — $700k+

At this price point, buyers are invested enough to watch a video. A well-produced walkthrough keeps buyers engaged, builds familiarity before inspection, and increases time-on-listing. Worth including for most standard family homes.

Drone — Properties Where Location Matters

Not every property needs drone. But for coastal properties, large blocks, elevated homes with views, or properties where the neighbourhood context adds value — drone earns its keep easily.

What Adds Value for Prestige and Waterfront Listings

Full Package: Photos + Video + Drone + Floor Plan

For properties above $1.2M, or any property where the setting is a primary selling point, the full package is the right call. These listings attract buyers who expect premium presentation, and cutting corners on media creates a mismatch between the property's price and its presentation.

Instagram Reels

For agents who maintain an active social media presence — or who are building one — Reels add reach and engagement beyond listing platforms. A well-produced Reel for a prestige Terrigal listing can reach thousands of potential buyers who aren't actively searching on realestate.com.au.

Twilight Photography

For the right property, a twilight hero shot is worth the additional shoot. The image can become the centrepiece of the entire marketing campaign — on social, in print, and as the listing hero.

The Coast Real Estate Media Package Structure

All packages are customised to the listing. There are no forced bundles. The recommended approach:

Property Type — Recommended Package

|---|---|

Units and apartments — Photography + floor plan

Standard family home — Photography + video + floor plan

Lifestyle/waterfront — Photography + video + drone + floor plan

Prestige listing — Full package + Reels ± twilight

All packages include 24-hour turnaround on all services.

View full pricing →

The One Thing Worth Prioritising Above All

If there's one thing to optimise for in a real estate media package, it's this: get everything live on day one.

A listing that launches with photography, video, floor plan and drone all ready to publish is a listing that maximises its first-week window — the period of highest buyer interest and algorithm priority.

A listing that launches with photos only, adds video three days later, and gets the floor plan on day five has wasted its most valuable marketing window.

24-hour turnaround makes this possible. It's the reason agents who switch to Coast Real Estate Media don't switch back.

Book a Complimentary First Shoot

Experience the full package on your next listing — no cost, no obligation.

Book your complimentary shoot →

Call or text Jesse: 0432 580 393

Coast Real Estate Media — Customised real estate media packages for the Central Coast NSW. Photography, video, drone, floor plans and Instagram Reels. 24-hour turnaround. Call 0432 580 393.